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Schedule of Events

Note: With your free ticket to the Marketing Success Summit for Translators, you can only watch the expert sessions for 24 hours from when they are broadcast. After that you’ll be redirected to purchase the Marketing Success Professional Package to get lifetime access.

If you’re a Professional Package student, this page is NOT your members area. You need to log in to the Professional Package members area to access the expert sessions (you’ll find the relevant links in your emails). 

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Featured Expert Sessions

DAY 1 - Marketing Planning, Strategy & Mindset

Tess Whitty

March 25, Monday @ 09:00 am EST 

How to create an effective marketing plan

In this training session Tess Whitty reveals how to create an effective marketing plan. Tess is an English-Swedish freelance translator specializing in corporate communications, software and IT. Before she became a translator she studied and worked with marketing, and now shares her experience as a speaker and trainer at conferences. She is the author of the book “Marketing Cookbook for Translators”, with easy to follow “recipes” for marketing your translation services, producer of the award winning podcast “Marketing Tips for Translators” and the creator of the Complete Marketing Course for Translators.

Nicole König

March 25, Monday @ 09:00 am EST 

Optimize your branding and website

In this training session Nicole König reveals how to optimize our branding and website. Nicole is a wordsmith and a marketing strategist, a bit of an eco-warrior and a semi-professional book collector (it's not hoarding if it's books). When she's not translating books and publications that educate and inspire entrepreneurs and everyday people, she writes up a storm on projects circling entrepreneurship, ethics, and environmental awareness. Nicole's academic path says commercial information technology, localization, social entrepreneurship, and brand management (she's a bit of a geek). Her heart says that the life of a wordsmith can be both poetic and profitable. With The Biz Muses, Nicole provides fellow wordsmiths with high-end, converting websites, custom logo designs, and compelling marketing content.

Caroline Bries

March 25, Monday @ 09:00 am EST 

Make your marketing efforts more efficient with the right admin system

Caroline Bries demonstrates how the right admin system will support our marketing efforts. Caroline is a freelance translator living in Brussels, Belgium. She has been a translator for 13 years, first in various translation agencies and, since 2016, as a freelancer. She works from English and Dutch into French. She’s also the co-founder of, an all-in-one tool that helps freelance translators and translation agencies manage their jobs, invoices, quotes, clients, suppliers, etc. in just a few clicks. The point of this tool is to help its users save time (time they can invest in something else) and keep a clear view of their activity (thanks, among other things, to a lot of interesting reports).

Yayi Samaké

March 25, Monday @ 09:00 am EST 

Getting into the right mindset to gain better clients

In this training session, Yayi Samaké gives us the tools to get into the right mindset to gain better clients. Yayi is the founder of Umanda Coaching and helps working women and entrepreneurs build and thrive in a meaningful career they love based on their unique talents. Thanks to her very own Umanda Method, she helps you reach your professional and business goals. With a background in languages and political science that led her to the European Commission, Yayi is a gifted NLP Practitioner, and a Certified ICF Coach whose language enthusiasm is reflected in the diversity of the clients she supports. She speaks 7 languages and runs the Umanda blog in French and English.

Martina Eco

March 25, Monday @ 09:00 am EST 

Creating a social media strategy that works

Martina Eco reveals how we can create an effective social media strategy without wasting time online. Martina is a coffee-fuelled, pizza-loving Italian translator based in London. She's the owner and director of 3P Translation, a company that helps English-speaking SMEs in the food, tourism, travel and hospitality industries grow internationally by providing bespoke translation and interpreting services.
Martina also works as a business and marketing consultant at London South Bank University, and she supports other translators by giving workshops on marketing, business planning and business development in and outside of London.
When she’s not working, you will find her headbanging at a rock gig, or browsing through CDs in a charity shop.

DAY 2 - Inbound Marketing Strategies

Martina Russo

March 26, Tuesday @ 09:00 am EST 

Marketing your services on LinkedIn

Martina Russo gives us detailed training on marketing our services on LinkedIn. Martina is an Italian and Swiss Italian translator who specialises in marketing translations and translations for the outdoors & action sports industries. She also runs Freelancer At Work, helping other translators and freelancers to advertise their services wherever they go through unique laptop decals. When she isn’t opening the doors of new international markets, Martina can normally be found somewhere online helping other translators and interpreters unlocking the power of LinkedIn, or outdoors climbing a mountain and snowboarding down one.

Joshua Erdman

March 26, Tuesday @ 09:00 am EST 

Make the most of SEO and SEM

Joshua Erdman reveals the difference between SEO and SEM, putting them to work for us. Josh never leaves behind an opportunity to learn something new. He is a true ‘Jack of all trades’. He is always on the lookout for new ways to merge technology with the customer experience.
As CEO of a national Digital Marketing Agency he gets to combine his passion for learning and his talents in technology to design sales experiences worth talking about.
Josh volunteers with Softec, a non-profit advocacy group focused on improving high school education in software and Technology. He is also the local facilitator of the Central Coast’s CEO Roundtables, a confidential peer group where CEOs discuss business issues and share ideas.

Carolien Mertens

March 26, Tuesday @ 09:00 am EST 

How to get press coverage

Carolien Mertens shows us how to get press coverage for our business. She also clearly defines what she expects from conference interpreters when hiring for her events!
Carolien is an event planner who helps entrepreneurs create their dream one-day live events, multi-day conferences, and premium mastermind retreats. She has planned over 100 events for small businesses and Fortune 500 companies, serving over 10,000 participants. She works with entrepreneurs in Europe as well as worldwide to bring their event vision to life. She takes care of every last detail, negotiating the best prices, and creating an incredible participant experience.
 Carolien is a regular contributor to the Huffington Post and Thrive Global.

Herman Boel

March 26, Tuesday @ 09:00 am EST 

Increase your visibility online and offline

Herman Boel shares practical tips for increasing our visibility online and offline. Herman has worked as a PM for 15 years in several Belgian translation agencies before he became a freelance translator in 2011. He likes to share his broad knowledge and experience of not only the translation business but also his acquired expertise on marketing for translators, both via guest lectures at universities and personal coaching of translators. He also has a very popular Dutch language blog and regularly gives presentations in cultural and other organisations about why people believe in myths and about the history of European languages.
Besides his translation business, Herman is an active badminton player and likes to gaze at the moon, planets and stars through his professional telescope.

Dr Jonathan Downie

March 26, Tuesday @ 09:00 am EST 

Using YouTube to increase online visibility

Dr Jonathan Downie demonstrates the value of YouTube to increase your visibility and educate clients. We even touch on podcasting and blogging! Jonathan is a consultant interpreter, French to English and English to French conference interpreter and business interpreter, author, speaker and researcher in interpreting. His first book, Being a Successful Interpreter: Adding Value And Delivering Excellence was published by Routledge in 2016 and won the ProZ Community Choice Award for best interpreting book the same year. He co-hosts the multi-award-winning, Troublesome Terps podcast with Alexander Drechsel and Alexander Gansmeier and recently launched a new YouTube channel called, Inside Interpreting. 

DAY 3 - Outbound Marketing Strategies

Corinne McKay

March 27, Wednesday @ 09:00 am EST 

Expand your direct client base with warm emails and paper campaigns

Corinne McKay shows us how to apply warm emails, paper campaigns, and much more to attract direct clients. Corinne is an ATA-certified French to English translator based in Boulder, Colorado, USA. She has been a full-time freelancer since 2002, specializing in international development, corporate communications, and non-fiction book translation. In addition to her own translation work, Corinne writes books and teaches courses for other freelance translators: her book, How to Succeed as a Freelance Translator, has sold over 12,000 copies, and her blog, Thoughts on Translation (running since 2008!) recently won the ProZ community choice award for best blog about translation. Corinne is also the current (through October, 2019) president of the American Translators Association.

Yulia Ermakova

March 27, Wednesday @ 09:00 am EST 

Behind the scenes at France’s no. 1 translation agency, acolad.

Yulia Ermakova takes us behind the scenes at France’s no. 1 translation agency, acolad., and reveals a project manager's selection process. Yulia is a Key Account Manager at acolad. The Acolad Group is the European leader in professional translation. Thanks to its 820 employees working in 14 countries (Europe, North America, and Asia), and a network of 15,000 specialized professional translators around the world, the group meets the language needs of businesses in all industries, and in all language combinations. With forecasted revenues of €122 million in 2018, the group has experienced a 2-digit annual growth rate for the past 10 years.

Anne-Marie Gossellin

March 27, Wednesday @ 09:00 am EST 

How to win public tenders

Anne-Marie Gossellin, translator and conference interpreter, reveals how to win public tenders. Before creating her own translation company in Northern France in 2009, Anne-Marie garnered 10 years of experience as a project manager for NGOs providing humanitarian aid to marginalized countries and another 10 years working for a major US consultancy specializing in change management. She works for SMEs, groups and public bodies, offering translation and interpretation services in a solid 30 languages, cooperating with more than 100 translators and interpreters.

Michèle Hansen

March 27, Wednesday @ 09:00 am EST 

Attending client-side conferences

Michèle Hansen shares how attending client-side conferences and trade fairs can grow our customer base. Michèle has been an ATA-certified French>English translator and editor for over 20 years. She specializes in the health-related international development, medical, and pharmaceutical fields for translation bureaus, UN agencies, NGOs, and academics. She and her translation partner are translating their second book on medical practices in low-resource countries. In addition to her freelance work, she has taught F>E medical translation for the translation certificate programs at NYU and the University of Chicago. A former administrator of ATA’s French Language Division, she is now a member of the Certification Committee.

Virginia Katsimpiri 

March 27, Wednesday @ 09:00 am EST 

Use cold calling to build your translation business

Virginia Katsimpiri shares her cold (and warm) calling strategies. We also discuss how to get referrals. Holding an ΜA in Translation, an MSc in Travel & Tourism, an Executive MBA with more than 12 years of full-time documented work experience in the following fields: Law, Finance & Aeronautics/Defence Industry, Virginia provides legally certified translations in Greece and abroad.
As a Language Professional and Certified Life Coach (Expert Level), Virginia is interested in translator mentoring methods. As a Mentoring Program Coordinator and Mentor, she presents seminars, webinars and draws up EBooks for translators, such as: “Drafting a translator’s CV ~ Dos & Don’ts. The Guidebook”, “The Mentoring Program Manual” and "Client Acquisition Strategies Action Worksheet for Translators".

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